Cru Nonpareil came out the gates wondering how to position their business
and get buy-in from their target market.
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In the early stages of their business, they were going through an identity crisis.
And much to the annoyance of the founder, all the shoe images posted on Instagram made people believe they were a physical store.
CRU NONPAREIL
Kenwin is allergic to doing free work. He wanted to reach the people willing to pay top dollar for his services. With barely 1 customer under his belt,
I was able to help him accomplish the absurd.
PUT FRUSTRATION IN YOUR PAST
BY STEPPING INTO A VARIETY OF COMFORTABLE DRESS SHOES!
It's quite possible to avoid free work despite being new to business and absent a portfolio if your messaging, and design is in alignment with the pain points and objectives of those you intend to serve.
THE RESULTS
In one months time, Kenwin was completely booked out. But the tail began slowly wagging the dog! The way you get customers to understand the importance of anything you implement is for you to first understand the importance of anything you implement.
Within a year in business, he had 17 new customers, 4 of which are clients, 3 of them being government officials of Trinidad and Tobago, and he was featured by Loop and
The Trinidad Express.
Honestly, small talk is unnecessary for someone who understands who they're speaking to. Over the past few years, the founder Kenwin Small (obsessed with strengthening the voice of his brand) has been seen, heard and paid around the world by shoe enthusiasts all looking to put frustration in their past by stepping into some comfortable dress shoes.
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Cru Nonpareil
Founder Kenwin Small
Contact: 1 868 750-6945