The Global Village Of Artificial Intelligence
- Writer for DDI on Medium
- Feb 23
- 3 min read
Updated: Apr 17
“We have processes that take months, teams of people, and hundreds of thousands of dollars—yet we (meaning AI) can do it in 7 minutes!”
LET'S REVISIT THIS SCENARIO FROM A DIFFERENT ANGLE
If your favorite influencer migrated to another country tomorrow, life would go on comfortably for you. Feeling like you couldn’t go on would feel pretty extreme if someone expressed that. But Prime Minister Keith Rowley steps down from office and the entire country feels hopeful for a better tomorrow.
Why?!
A brand is an emotional connection—it's the future of things; it’s expectation.
The citizens of Trinidad and Tobago expect the office of the Prime Minister to put the people’s interests above all. They don’t know what to expect from influencers. And as a country that’s late to everything, what is an influencer?
Can't visualize AI as an influencer?
LOOK HARDER!
The monopoly on AI might have a face in the next 4 years, but your AI company still needs to differentiate itself from the other emerging AI companies in the Caribbean…bigger than that, the world!
Yikes!
Just piling on the pressure here, but when "AI is the best employee" becomes the song all AI companies sing, you're already in trouble with saying something memorable. And stating the obvious here...
Not everyone’s on board with the degradation of their brain cells, certainly don’t try to convince me that something man-made doesn’t have flaws. The union isn’t keeping 1-3 man shows up at night, and we sell value—not our time. So the question still begs, what’s in it for me?
Along with:
Do I want to pay more for it?
And, would life go on comfortably if you went out of business tomorrow?
A MADMAN'S RANT!
A very wise marketer said there are lots of things that run on electricity but they are not electricity companies, they just happen to use electricity.
In other words, being a prompt master is the least of your worries when you don’t know what’s unique about your company. Your marketing needs to communicate why you’re the best choice. If you can’t, in the case of every local AI company singing the same song, it means you just happen to use AI to make money.
ChatGPT gurus, AI designers, and marketers — when mimicry and laziness are no longer trendy, you’ll need to relearn how to use your brain — a small price to pay for thinking God had it wrong the first time. But 3 years ago, your brain, experience, creative instincts, and the client's brand guidelines worked just fine!
Translation?
You won’t miss asking ChatGPT:
“How to write a letter for NIB”
“If your Instagram account is on brand?”
“To vet your marketing campaign”
“To analyze if TSTT did the right thing!”
“If Dairy Dairy The Milky Milk should use AI-generated images?”
You’ll move on comfortably.
It’s certainly debatable but I understand you may like AI tools for efficiency, influencers have fans too. But the office of the Prime Minister has promises attached to it that people connect with very deeply. When it’s abused, the citizens of Trinidad and Tobago don’t just move on—they kick you out!
Can't do the math on why?
What the Prime Minister does (or doesn't do) affects our lives!
Can your clients say the same thing about what your AI company does?
This was extracted from a real brain—no AI tools were used to make you feel this way!
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