How To Think About Pricing Your Services
- Writer for DDI on Medium
- Apr 1
- 2 min read
Updated: Apr 17
If a client shuts down their business for personal reasons, sometime after working with you, the person not achieving their end goal, is that on you or them?
Then why would you base the cost of your services on something beyond your control?
NO COCK N BULL STORY
Kenwin wanted Cru Nonpareil to become the first luxury shoe brand in Trinidad and Tobago, but he also wanted the business to make money straight out the gate! Therefore the cost of the project needs to be based on what needs to be done to set the client up for success not just for the future, but immediately as well.
The range of problems within the core idea of your packages, the type of client who fit the project and the approach to your work is set first so you’re free to price your services based on the brand’s value rather than the client being “OK” with the cost or not.
When niching is seen as limiting and you don’t believe in ideal clients, ‘the responsibility of the client’ becomes the justification for pricing and standard pricing (regardless of the project) through productization unfathomable.
TURN AUTOPILOT OFF
There is a level of commitment behind the ability to know how something applies to you this autopilot age wouldn’t understand.
So, in the event of a problem, passengers will quickly discover there's an operator instead of a captain flying the plane—the skill to deal with their problem is absent because the person never solved it for themselves first.
I have observed people claiming to help people price their services and always have money flowing in but also complain about 95% of their audience being unwilling to pay $30TTD’s for their services.
THINK INDEPENDENTLY FROM THE STATUS QUO
Connecting your work to a certain outcome means the solution you apply gets the client from point A to point B.
It’s about what you’ve lived and learned that you’ve turned into a bridge for others.
This is why ChatGPT prompts discredit expertise.
I know it’s possible to raise your prices for example, despite being new to business because within 2 years of being in business, I successfully raised my own prices about 5 times and successfully helped my clients achieve the same thing (while some think it absurd to do and tout free work), the cost of which is based on what needs to be done to set the right client up for success.
What have you experienced that makes what others say not applicable to you?
In conclusion, I hope this motivates you to think differently about pricing and raising your prices.
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