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Dr. Toni-Marie Elias
Brand Conductor Design Interview
Dr. Elias kept telling me about the malpractice procedures she encountered by dentists who aren't real orthodontists, and how it's such a focal part of her practice to inform potential patients of the predatory side of her industry before working with them.
Recounting some of the horror stories, one stood out that made it onto her website followed by "100% of Orthodontists are dentist, but only 4-6% of dentists are orthodontists", another one of her quotes.
Saturation Has Made Everything Cliche
What could have gone wrong
I could have designed the safer website Toni wanted: I provide braces and clear aligners
(such as Blah, blah, blah, blah). I could have done that. But how triggering is that phrase to the people she's trying to rescue? Shake the cock n bull stories.
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