EBEmpire
BrandConductor Design Interview
Ackeisha attracts a lot of elderly women and men who all had bad experiences treating or removing fungal infection or callus buildup professionally. Upon closer examination, we realized they were asking her to help them prioritize their treatment.
So, TheBrandTUB developed Pedi-Plans™ to help them commit to restoring the health of their feet, and The Pedi-Primer™ to help them to move towards the treatment experienced with the pedi-plans!
Figuring out her clients situation lit a fire under her messaging. In one night she landed
10 bookings!!!
Presently, no one in her industry is providing this solution which perfectly positions her to stand out as an authority on what she's really offering. She has even shared with me how "other pedicure techs on social media are now copying her messaging."
WHY THE CLIENT IS NEVER RIGHT!
What could have gone wrong!
Ackeisha was already in a bubble of confusion advertising her services without focus offline and it led to her commoditizing her services. I turned down all the cash she offered me to build a website speaking to no one, to build her one that amplified the value her clients were already experiencing with her services.
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Anyone designing a website without a goal and a plan in place to achieve the goal is building blindly. And while the end result may look pretty, would it serve its purpose?