The Red Bushing Man
Brand Conductor Design Interview
In my conversation with Rashidah from TRBM, I discovered that her two main clients shared one common problem. They both complained about the time it took to replace bushings and the financial cost they incurred because of it.
The Drivers
The Mechanics
In her own words...
​
I had a million ideas of what I wanted and was ready for our meeting to be all about color
schemes, html, and flashy scrolling picture carousels. Instead, what I got was a person with a plan, someone who guided me along my journey and distilled out of me that special thing about my service, my thing I solved. And it shaped and continues to shape the way we approach conversations around our business.
When the website launched they onboarded 2 mechanics!!!
The Mystery Of The Language
What could have gone wrong
There are a number of variables which qualifies you to decode something that’s designed for a special type of people. When you water down your message to attract everyone, you'll attract no one.