Why To Some, Ideal Clients Aren’t The Mythical Creature Most Consider Them To Be

So, you don’t believe in ideal clients!

But wouldn’t it defeat the purpose of marketing if you didn’t know who you were speaking to or how to speak to them? If you insist that “you’re special,” your problem is not recognizing the difference between a target audience and an ideal client.

What your target audience cares about will vary, while still being related to what you do. But your ideal client will be the person in need of your services, financially able to afford you, credible enough in their field to justify acquiring your expertise, and possessing the mental stamina to do the continued work it takes to reap the benefits after working with you.

The distinction transcends mere demographics.

Now that you have perspective...

IS THE COMPATIBILITY FIRING ON BOTH CYLINDERS OR BARELY GIVING A SPARK?

Someone can have all the right prerequisites on paper, and the project can still suffer because you don't understand what working with the right person feels like.

An effective business/client relationship hinges on compatibility. The alignment of values between you and the client that's fundamental for a smooth, successful project.

Compatibility can be lopsided when one person gets more out of the relationship than the other. Financial gains without delivering results. That’s lopsided! But, sometimes the reverse is experienced, where the client benefits 100% from the service provided, but approximately 45% or more of the needs of the one providing the service are unmet. An example here would be service providers who offer a lot of discounts to get clients.

Visualize it through ‘the circle in the square’ example shown by relationship therapist, Spirit.

The difference between someone financially benefiting from the ignorance of a buyer and someone with poor strategy is in the reversed position the one financially benefiting takes. Rather than the client being the circle, the business owner is the circle, and the client ends up walking away feeling unfulfilled.

Neither of the aforementioned approaches is effective; they are both dysfunctional and avoidable with branding.

"OK, But Despite That,  I’m Still Creating Valuable Content."

Socializing with people who share the same values as you (even if they're not ready to work with you) is still valuable because it builds brand awareness and, through referrals, connects you with people ready to buy now.

Do you know what makes those people ideal to work with?

Real precision comes from understanding who a specific objective fits. Not from creating content that’s one day telling someone how to build a website and the next, you’re giving them electrical installation advice.

The best way to prove or debunk the ideal client theory is to test their existence. Create a voice that personifies the value of your services, and watch what happens when you use it. Then go a step further when working with them to learn the characteristics that contribute to the smooth running of the project.

What do you have to lose?

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