Why To Some, Ideal Clients Aren’t The Mythical Creature Most Consider Them To Be

So, you don’t believe in ideal clients!

But wouldn’t it defeat the purpose of marketing if you didn’t know who you were speaking to or how to speak to them? However, if you insist that “you’re special,” I’m about to deflate that theory by telling you that your problem is not knowing how to recognize the difference between a target audience and an ideal client.

What your target audience cares about will vary, while still being related to what you do. However, your ideal client will be the person in need of your services, financially able to afford you, credible enough in their field to justify acquiring your expertise, and possess the mental stamina to do the continued work it takes to reap the benefits after working with you.

This distinction transcends mere demographics. The essence lies in the alignment of values between you and your clients, which is fundamental for successful marketing.

IS THE COMPATIBILITY FIRING ON BOTH CYLINDERS OR BARELY GIVING A SPARK?

Effective business/client relationships hinge on compatibility.

For example, what a prospect and I will consider doing business together is a perfect fit. But when one person gets more out of it than the other, “the compatibility” becomes lopsided. For example, financial gains without delivering results. This lopsided!

On the other side of things, sometimes the reverse is experienced, where the client benefits 100% from the service provided, but approximately 45% or more of the needs of the one providing the service are unmet. An example here would be service providers who offer a lot of discounts to get clients.

Visualize it through ‘the circle in the square’ example shown by relationship therapist, Spirit.

When you haven’t worked with enough clients to understand who the right perosn is, this can happen.

The difference between someone lacking experience and someone financially benefiting from the ignorance of their clients is in the reversed position that the one financially benefiting takes. Rather than the client being the circle, the business owner is the circle, and the client ends up walking away feeling unfulfilled.

Neither of the aforementioned approaches is effective; they are both dysfunctional and avoidable with branding.

"OK, But Despite That,  I’m Still Creating Valuable Content."

Socializing with people who share the same values as you (even if they're not ready to work with you) is still valuable because it builds brand awareness and, through referrals, connects you with people ready to buy now.

Do you know what makes those people ideal to work with?

Real precision comes from understanding who a specific objective fits. Not from creating content that’s one day telling someone how to build a website and the next, you’re giving them electrical installation advice.

The best way to prove or debunk the ideal client theory is to test their existence. Create a voice that personifies the value of your services, and watch what happens when you use it. Then go a step futher when working with them to learn the characteristics that contribute to the smooth running of the project.

What do you have to lose?

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