What Is The ROI On Visual Branding In Trinidad And Tobago!?
- Writer for DDI on Medium
- Apr 28, 2021
- 3 min read
Updated: Sep 4
The word ‘visual’ isn’t there for style.
If it wasn’t obvious before, recognition is your service's first line of interaction with a potential client.
Are you attempting to bring awareness to the service you provide? Then, your visuals: graphics, pictures, and colors, help you to get your foot in that door. Within that window, you have a fleeting chance to make the right connection through storytelling.
WHAT IS STORYTELLING?
Storytelling is all the insights and context you alone have serving your niche, strategically used collectively, through a handful of sentences to connect your ideal clients with the value your services alone can provide.
As Steve Jobs said, “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t.”
The more curious you can become about the situation those you’ve successfully served were in, you’ll be able to create the right story that connects more people just like them with your services.
Once you understand what you’re attempting to communicate, the visual aspect of that message is there to first attract and hold the viewer’s attention long enough for them to want to read what you have to say.
But the storytelling experience doesn’t end with one post.
THE STRUCTURE OF STORYTELLING
For someone providing a service, you're not just attempting to convey how you can solve a problem your ideal clients have. You’re also branding your approach. That means your audience should at least be able to have some inkling of what you're saying through a quick scan of your visual posting sequence.
This isn't a revolutionary concept. The world is built on storytelling and all stories have a beginning, middle, and end. Books have chapters, movies have sequels, and TV shows have seasons. Naturally, the viewer will expect order, especially if we (the storytellers) expect them to get a sense of what we're communicating.
Unfortunately, despite the billion-dollar industry's importance, there are some local founders who downplay visual branding.
WHY DO SOME LOCAL ENTREPRENEURS DISMISS VISUAL BRANDING?
...It's easy to despise what you cannot get.
I know it’s not the answer you were hoping to hear, but it doesn’t make it any less true. If those denying its importance utilize something resembling visual branding to attract people to their business, something deeper has to be going on.
Is it far-fetched to see cost as the deterrent here?
The fox wanted the grapes, but its positioning placed it out of his reach, making him “sour.” And sometimes people, when they can’t DIY everything, they’ll say mean things. Such shenanigans are considered normal amongst the local service-based community because everyone’s brainwashed by the enticement of outdoing someone whose purpose is so far removed from their own.
OK, Well, Where's The Guarantee Visual Branding Will Work For Me?
I’ve had the unfortunate encounter of dealing with a client once who just expected their website to bring them clients without doing any marketing because, quote, “they hated it.”
I’ve had 2 clients pumped to sell their services after working with me, but soon after one closed their business because of bouts of depression brought on by external factors, while the other didn’t renew their hosting because she was dealing with a personal situation.
I've had clients who invested in a part of their visual brand and refused to use the website out of fear that the prospect would flee for not speaking with them directly.
But I’ve also had 2 clients who took the work we did together and ran with it. One of them came back and said that their business grew 40% overall because of the brand.
So let’s shake the cock n bull about who you think I am and what you think I do. I’m not a magician, and visual branding isn’t some magic wand I wave over your services.
If, after presenting your case for who you are and what makes you different, you do nothing with it, that’s on you, not me.
Your visual identity only plays a supporting role in your journey to accomplishing your business goals.
I am the Founder and Visual Brand Strategist at The BrandTUB **Put the service you provide online with The One-Page™ **Do the research on your own with The One-Page Workbook™ **Sign up to receive these weekly articles in your inbox if you’re not quite ready to work with me yet.
