What Does Brand Personality Mean To Someone Providing A Service?

Writer for DDI on Medium
May 14, 2020
2 min read

Updated: Mar 29

Just be yourself because everyone else is taken

Do you remember the best client you ever had? Can you recall the characteristics of their experience working with you that made the encounter ideal?

What about the worst client you ever had? Do you remember WHY they weren’t a good fit?

PERSONALITIES ARE EXPERIENCED

Once you have a tangible understanding of what people appreciate about you, that’s when you can become more intentional with your personality.

Quite recently, a client of mine told me that she loves my ability to extract the essence of what she does because it produces artistic clarity, authenticity in how she expresses herself, and the confidence to make sound decisions for future endeavors. Initially, valuing my honesty and passion in an industry where she personally felt lacked integrity, was what she said.

The lesson here is that the personality of your brand can have some overlap with your own personality, but, it can also be as far as the east is from the west.

Challenge yourself to test the authenticity of your personality by being more observant of how you approach providing your services.

STOP UNDERESTIMATING THE SUBTLE ADVANTAGE OF BRAND PERSONALITY

A combination of things motivated me to invest $5000.00 TTD in an online course, without knowing the contributor or doing any research on them. And to this very day their swag is by far the biggest turn-on for me. It felt like looking into a mirror and identifying with inherent traits I had no vocabulary for until I saw them on the outside of myself.

Fear is a reason local small business owners struggle to catch clients like me; they trust the numbers to the 4 and 5-figure payouts of a few loyal buyers.

Imagine choosing to salvage an email list of 97 people who don't do business with you, over 3 who do! What’s the point of being with someone who clearly doesn’t like you when there is another who does? These are the insecurities that hinder many from lightening the load because of the illusion the numbers give. It makes them appear more in demand than they truly are to their counterparts.

Small business owners who sustainably reach success with the service they provide built their brand by working with people who appreciate how they do things.

And should you want to attract the type of clients that will fall head over heels in love with you for the same reason, having a winning personality is key. If you feel lost going about achieving it on your own, simply click here, and these 20 questions will help you to begin looking in the places that can shed light on what the personality of your brand might be.

I am a visual brand strategist and owner of The BrandTUB **Be unapologetically you with The One-Page Project™ **DIY it with The One-Page Workbook™ **Sign up to receive these weekly articles in your inbox if you’re not quite ready to work with me yet.