How to Escape A Competitive Landscape In Trinidad and Tobago With Niche Marketing

Anything you can do I can do better

STOP PIGGYBACKING!

Not because competing “seems somewhat inevitable,” it means you can’t avoid it if you wanted to.

I’m willing to bet that this was born from the misconception that underserved implies a lack of more in a superficial sense: Skills and ideas aren’t unique to one person; anything one person can do, another person can learn, produce, become another player in that space, and by extension, competition.

Except, skills aren’t experienced in the same measure, neither are ideas expressed from the same perspective, nor delivered with the same impact. A fact that is magnified working in a niche.

But by all means, feel inspired if it's helping you figure out who you are and where you fit. Because the likelihood of you sending business to that business is much higher than you ever outdoing them.

I've literally had people call me after listening to three local public figures who said, "That sounds like you," and one of those times, it was for a project.

SO, WHAT'S MEANT BY UNDERSERVED?

It’s not so much what it means, but rather what it alludes to.

Underserved alludes to “unmet needs” your services specifically cater to.

Maybe you understand a specific group of people who feel misunderstood on a specific topic. Maybe dealing with specific problems no one in your industry cares about or knows what to do about is where you shine to those you serve. Maybe to your ideal clients, you have an approach that sets you apart from others in your industry.

The ideology underserved means lacking in quantity, comes from copying what another business is doing. This isn't the same as selling shoes to men with large feet, or a high instep, being a voice for the downtrodden, or the dispossessed, or having an initial first step that puts you in the drive seat of what needs to be done for a successful project.

One is differentiating themselves through their target market, experience, or process. The other is really just a cow trying to be a dolphin.

LONG LIVE PIGGYBACKING!

“Piggybacking on the point you made…” or “piggybacking off the first reason…” Have you ever heard or read where someone made those statements?

It’s used to point out something that was done before to support something seemingly different, presently happening. Moreover, a competitive free zone, like so many other concepts and approaches in business, isn't new, and yet it is. The language used to describe it may thwart your ability to connect the dots, but there is nothing new under the sun.

According to Business Dictionary, piggybacking is a supportive exchange between/among businesses with complementary products or services. But it’s also an expression of awareness: a necessary route to know whether or not you’re on the right track.

I’m sure Beyonce did her homework on the first visual album, ‘A Hard Day’s Night’ by The Beatles, before creating ‘Lemonade’ and ‘Black is King'.

So, in conclusion, there’s no excuse for a lack of individuality or ignorance. The path has already been created. Enjoy learning, but with all intention of leaving your mark.

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