Creating Digital Products - What Caribbean Web Designers Don't Know!

Illustration courtesy of the author | The part of the story you might be neglecting

Whether it’s ebooks, swipe files, workbooks, etc, on a website, digital products are never random. They’re always a conscious part of a bigger plot.

Passive income, multiple streams of income become shortsighted when who stand to mostly benefit from it isn't considered.

Remember the story of Hansel and Gretel?

The children, on account of their hunger, willingly “followed a wonderful scent that grew stronger and more delicious.”

That's the point...

THE WITCH'S BREW™ PLAYED A SUPPORTING ROLE IN A MUCH BIGGER AGENDA!

Little things working together to draw people into your world, or to bring a client to an expected end, comprise the witch's brew.

Turned a presentation into an intro video? Repurposed specific articles into a podcast? That's part of a filtration system to connect you with your ideal client.

And if you have a mandatory first step everyone starts with before working with you, good! That's a pillar in a series of pillars, supporting a successful project.

Here's the catch. Until you know for sure what works and understand how it works, to have clarity on where it fits in the journey of leading someone to you, or leading someone through a project, essentially, you’re just trying things.

For example, following my presentation with Regus last year, I noticed, based on the feedback I received, that the content was super helpful for DIYers, especially when paired with the visual workbook I created. So, I turned it into an introduction video and positioned it to be used with the workbook. I kept hearing how “the video helped me approach using the workbook with the right frame of mind,” so I added further support with 3 articles, and polished it off with an invitation should DIYers have specific needs beyond the scope of the workbook.

That's intentional. So if, for example, you have a podcast, Great!

Except, if you don’t know how it supports someone finding you and working with you, then you have an obstacle on your road map you need to remove or rethink the position of.

But what about after all the marketing is done?

"I MESSAGE THIS BUSINESS MONTHS NOW, AND THEY NOW REPLYING!"

No manpower to handle people ready to buy now means you're leaking money.

This is the importance and value of having a process when it's just you and 1-2 other persons running the show: Accomplish more without the overwhelm and financial burden of hiring staff!

Whether you engage me on Instagram, Facebook, reach out to me online, through WhatsApp, or call me directly. The One-Page Project smoothly goes from prospect to client by first booking a bite-sized conversation with me.

Now, it's possible to have multiple processes working consecutively when executing a service. But the point is that processes are there to help you deliver on your promise.

The opportunity cost of going somewhere else over that difference is a no-brainer to someone willing to pay for value.

Think about it...

How many times have you reached out to a local business or service provider, and was turned off by the experience and went somewhere else? 

How many times have you paid money for a result that was never delivered?

Processes significantly give you the advantage when it's just you!

In closing, I hope this article can be instrumental in broadening your perspective on digital products for your online presence, and if it has, I would love to hear about it.

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I am the Founder and Visual Brand Strategist at The BrandTUB **Map your ideal client journey with The One-Page Project™ **Schedule a call lets see if you're a good fit **Sign up to receive these weekly articles in your inbox if you’re not quite ready to work with me yet.

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