Building A Billion-Dollar Brand vs. Attracting Clients
- Writer for DDI on Medium
- Aug 6
- 4 min read
Updated: Aug 29
Most people work with the wrong people, and they wonder “why the artwork not working!”
The difference is in the details, building a billion-dollar brand versus attracting the right kind of client:
Where are you spending money?
Are you allocating a budget each year of 8 million to spend on social media advertising or SEO?
*NO.
You have no budget, much less one for ads and SEO!?
Any money you do spend is invested in either upskilling or helping you solve very specific problems like buy-in, follow-through, getting reviews that don’t sound like “he’s just a transformer”, getting the client to follow your lead, and, more importantly, getting discovered through trust.
What are your challenges?
Is one of your challenges boosting the economy and earning visibility globally?
*NO.
You probably find it ironic that most of your counterparts claim to know what’s different about them but can’t articulate it, and you’re wondering how to articulate what makes you different!
What does competition look like for you?
Are you competing with different nations to earn more and more forex?
*NO.
You’re delivering something only you can produce, so you're in competition with yourself, perfecting your product and your processes.
If this is true, why would launching your 1-3 man show be the same as launching a billion-dollar brand?
I get the same vibe from all the scaling advice.
No nuance.
Yes, building a team to scale is important to most businesses. But for people who want more money in less time, scaling is about the processes behind how they deliver their services, not hiring employees.
If you’re offended, it’s because you weren’t thinking about that, playing the relatability game.
Don’t run off to learn about this, now. It’s too late. The words were already written. The understanding was already created that we’re not the same.
Taking in the shenanigans of social media, I agree, niching is indeed difficult for most people. It just hits differently when those people are branders.
If small businesses with budgets from 50K and up is your jam, own that! It’s disingenuous to sell a different message when the details that matter aren’t the same for the client.
You can’t be different if you’re unwilling to own what differentiates YOU.
If you feel embarrassed for being the chief cook and bottle washer, or stupid for not knowing how to scale your 1-3 man show. There’s no shame in being small; a small man defeated Goliath with just 5 smooth stones:
💥 Own how you wish to operate
💥 Protect how you create what you sell
💥 Think beyond the 1-3 persons running the show
💥 Be proud of being the new kid
💥 Do the absurd thing
You don't need much to destroy the kingdoms of men.
BE A DRAGON!
In a previous blog, I highlighted 4 ways you can be unproductive with your time and energy when it’s just you and 1 or 2 other people.
When I launched my young brand and website, for many years, all I did was put out a blog every Wednesday. 2 years into consistently doing that, one of those articles got me my 3rd client. 1 year later, I got 2 more and another and another. My most recent client came in the same door—writing.
There are many ways to get discovered, but what’s proven to be the most effective way for you?
After trying word of mouth, social media, blogging, vlogging, podcasting, ADS, SEO, and the like, how do you decide what’s the most productive way to spend your time?
Are you trying to get more business than you can handle?
Or, are you trying to figure out the best path for you to get seen, heard, and paid quickly by 1 or 2 clients at a time?
I looked at what I was doing that already got me clients, observed what the talking points were, and continued those discussions through content on Instagram—a visual platform I had previous success with.
If you’re nervous about experimenting when you don’t know what to talk about, you should be. Only when you know the conversations your tribe is interested in can you try things to introduce yourself to people who have never heard of you.
An email list is a great source of mining for conversations of interest. My open rate is 47%, it peaked at 52%, and dropped back down. But my click rate, which peaked at 21%, has always been around 3-4%.
I use what I learn from those emails all the time to create content for social media. For example, my email campaign on the regurgitation era was quite popular because I was exposing a lie and a very obvious blackout. So, I turned it into a question piece on Instagram.
Since then, I’ve seen 1 tiny article from The Newsday on the impact of AI on our brains.
Which brings me to another thing. Don’t just grab things to create content around. Check your convictions, know how you’re using them to benefit your tribe and to create impact for your business. That way, when the shift happens, you’ll know what to stick with and what to abandon.
Shake Your Cock N Bull Graphic Designs, my free Facebook group is exclusively for local founders who want to give their most secret fears about being online a good shaking, so they can venture online with confidence!
