An Uncertain Sound
- Writer for DDI on Medium
- May 27
- 2 min read
Updated: Jun 3
WE LIVE IN A TIME OF MUCH UNCERTAINTY: AI HAS MADE EMPLOYMENT UNCERTAIN, THE GLOBALIST AGENDA HAS MADE DEMOCRACY UNCERTAIN, JUSTICE IS UNCERTAIN BECAUSE OF CORRUPTION—SECURITY? YEAH, THAT LEFT THE CHAT.
Anything uncertain cannot be trusted.
And yes, as humans, emotional decisions are our specialty. But if it looks like The Great Exodus to nowhere, don’t buy into what you’re being sold.
I once heard of a man whom Jesus appeared to, wearing a crown upon his head. And while examining what was in front of him, he remembered that the bible said the saints will crown Him. That settled it; he knew what he was looking at was an uncertain sound.
Certainty in a message empowers the people responding to its call.
The voice of a brand doesn’t revolve only around the certainty it provides but also around how it addresses the pain points of those it calls. When the tone is unseemly or flippant in addressing those concerns, it undermines any claim that “you’re for the people.”
There’s a lot of that going around today.
Everywhere, tunes are being unapologetically changed. An uncertain sound is jolting the world out of its unconsciousness; the things we see and hear are off-putting, and as a form of crisis management, voices with a purpose are being hijacked.
There's never been a time like this!
But in the midst of all the injustice and inhumanity, you can still raise hell for a good cause in your lane. If you're tired of the type of services you provide being numbered amongst the deception of your industry, doing this one thing can make the things you say soundproof.
THE CALL OF A SERVICE-BASED BUSINESS HAS A FUNCTION
As someone with experience delivering your services, until you’re truly able to articulate the specific destination of your client, you’re still finding yourself as a brand.
And if the trumpet gives an uncertain sound, who is going to respond?
If the focus is the buyer's journey, you'll push sales tactics. If it's the client's transformation, you'll lead with the voice of that connection. What type of experience are you seeking, a transactional one or an emotional one? If it's the latter, what is that client ranting about?
If you've forgotten what it felt like to be in their shoes, immerse yourself in what they're going through so the things you say don't misrepresent what you claim to care about. Get acquainted with The Crossover, so your word won’t return to you void.
When the sound of the trumpet is developed, you don’t need to perform humanity; people filter themselves as candidates of your cause, because your principles shine through how you deliver what you're saying and, by extension, their values in your approach.
This is where corner-cutters, sell-outs, and flip-floppers get it wrong; they stop at slogans and articulation. But sound without support is noise. Becoming familiar with something well enough to speak it doesn't mean that when it’s time to live it, you will, or can.
Our clients follow the certainty of our message. If you want yours to feel heard, don't develop your sound without it.
