top of page
Cru Nonpareil
Brand Conductor Design Interview
Cru Nonpareil's ideal clients continue to purchase ready to wear dress shoes despite the physical challenges surrounding their feet. The irony is they want variety and comfort in their shoes choices but their actions contradict those needs, and they unfortunately blame the local shoe stores for their frustration instead of themselves.
​
This was the ah-ha moment that birthed Cru Nonpareil's messaging, not what someone else was doing or saying.
This brand started with barely 1 client. Today, 3 of his many clients are government officials, and he's now fondly referred to as "Trinidad's FIRST luxury shoe brand" by his loyal followers.
Well Yeah, Focusing Seems Unproductive
When You're Desperate.
What could have gone wrong
Don't hoodwink people on account of ‘needing to make money now’.
Have integrity and promote the work you do!
bottom of page